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Pick-up for the American way of life For more than 30 years, the Ford F-150 has been the best-selling pick-up in the USA. The pick-up, today in its 13th generation, has been built since 1948. The vehicle is comfortable, large, and robust, and because of its large load area, it is very popular especially in the rural parts of the USA. In these regions, it is usually sold with a trailer coupling, just like its siku counterpart. Open the doors, spring into the cab, and start the V8 engine. The American way of life is experienced through tyres made of rubberised material and designer wheels.